Using AdWords to Attract Customers

Posted on 01/13/12 No Comments

Google AdWords is one of the most popular and cost effective ways to drive new customers to your business.  By advertising with AdWords, your website will appear alongside a Google search for related keywords, and more potential customers will visit your site.

You can spend as little or as much as you want on a campaign, but without the proper techniques, you will quickly burn through your budget and your investment will be wasted on a low conversion rate.  Here are some tips for making the most of an AdWords campaign:

1. Don’t Go Global

Focusing on local markets will reduce competition for ad space and bring you customers that are nearby and more likely to select your business.  Localization saves a ton of money, and if you are a sole proprietor, small or medium sized business or non-profit, or a company with only a few locations, it simply makes more sense to localize your ads.

2. Set a Reasonable Budget

Try things out.  I have never started a client with a budget of more than $150 per month.  Once you see how effective the ads are at marketing your product, make the decision to expand or retract your advertising budget.  The point is to have a great ROI and bring in lots of new clients.  Most of this time, things work great!  Sometimes however, a product is too unique or is tailored to a market where online advertising isn’t the right match.  That is why testing the waters is usually a good choice before settling on a budget.

3. Create an Enthralling Landing Page

Sending people to the front page of your website is usually not the best way to get what you want from them.  Have us create a special landing page for your advertising campaign that showcases a special offer and pulls in the prospective client’s contact information for later use!

4. Leave it to The Pros

AdWords is a competitive environment and without the proper keyword net and ad specs, it is easy to burn through your budget with a low conversion rate.  Let us help you set up and monitor your campaign to make sure you are making the most effective and efficient use of your budget.

Contact us today to get started with your AdWords campaign!


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