Six Big Benefits of Being On The Web

Posted on 04/05/11 No Comments

There are many business, small and large, that simply do not have websites.  They are missing out on a whole lot of opportunity.  Here are six reasons why it makes sense to have a website.

6.  The Best Deal Around

A website is an unbelievably good deal.  For the price, it is exponentially better than traditional forms of advertising such as print and radio.  Plus, once it’s built it’s online forever (assuming you pay your hosting fees of about four dollars a month).  And what is best about a website is flexibility.  There are infinite possibilities, and if you treat it right, (see my beloved client donnawolfe.net) it will bring you business for years to come.

5. Market Expansion

You are no longer limited to your three block radius of clientele.  Simply put, a website makes you accessible worldwide.

4. 24/7/365

Your website never sleeps.  It is the employee you always wished for; it is getting your name out there day and night, all year round.

3. It is Convenient For (And Expected By) Your Potential Customers

It is far more convenient for a person to research a product on the internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. The potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the  real world.

2. Add Value and Satisfaction

By offering convenience, a point of reference, and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction.

Your website can add value in other ways too, by featuring tips, advice and general interest content you can  entertain  your customers.  This will also help customers remember you better.  One of my clients, spinolaw.com, has done a great job of this by offering legal information online.

1. It Improves Your Credibility

A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence.  In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular business is worthy of their patronage.

The Internet also allows for marketing opportunities where your website visitors spread positive word-of-mouth about your business.  Having your customers do your marketing for you can be quite nice!

There Are Many Benefits Beyond These Too!

Having a website is having a powerful tool for your business.  Contact us today to get started on one of the most important (and least expensive) investments your business will ever make!

This article is an edited work, compiled from information on WebWorld.

 

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